Privacy Policy
Effective as of July 20, 2018
Majestic Outdoor Lighting is committed to maintaining robust privacy protections. Our Privacy Policy is designed to help you understand how we collect, use, and safeguard the information you provide to us and to assist you in making informed decisions when using our Websites. We value your trust, so we’ve strived to present this policy in clear, plain language instead of legalese. We may refer to Majestic Outdoor Lighting as “Company” “we”, “us”, or “our”. We may refer to you as “client”, “you”, or “your”. As used in this policy, when we mention Majestic Outdoor Lighting we refer to it and its subsidiaries, affiliates, and related companies.
By using our Company website or submitting forms you consent to the data practices described in this statement. This policy applies to all Company authorized operations. By submitting your information you agree to the terms of this policy and you expressly consent to the collection, use, and disclosure of your information in accordance with this policy.
Information We Receive or Collect from You
We may collect personally identifiable information, such as your name, address, phone numbers, email, and other personally identifiable information you provide (“Data”). We may collect certain non-personally identifiable technical information through the use of log files and servers. Web and application servers create log files automatically as part of their setup and configuration. Information in a log file may include IP address, browser type, Internet website provider, date/time stamps, MAC address, file requested, and other usage information and statistics. If you use the Company website from a computer, mobile phone, tablet, automobile, or other electronic device, we may collect information about those devices. For example, our servers receive and store information about your computer and browser, including your Internet Protocol (IP) address, browser type, and other related software or hardware information. If you access the Website from a mobile phone, tablet, automobile, or other electronic device, we may collect and store information such as device type, operating system version and type, unique identifiers (such as Android Advertising ID, VIN, MAC address, and IDFA), carrier, and other related information for that device.
Information We Receive or Collect from Third Parties
We may receive or collect information about you from third parties, and combine and store it on our servers with other information we may have already received or collected from you. These third parties include: Website partners that provide or make available advertising, features and functionality, and content on or through the Website.
Advertising partners that collect and maintain information on their customers. These partners may provide us with certain information about those customers for the purposes of serving advertisements and/or marketing offers to their customers on the our Website.
Marketing companies and data providers that create, maintain, and distribute professional marketing lists or segments, or maintain and distribute other marketing, or similar data.
Governmental or quasi- or pseudo-governmental agencies or organizations that provide or make available, to the public, census and demographic data.
We are not responsible for, and will assume no liability, if a business partner or other entity collects, uses, or shares any information about you in violation of its own privacy policy or any applicable laws, rules, or regulations.
Information Collection Technologies
Our use of cookies: We use a technology that is commonly known as “cookies.” A cookie is a file our server writes to your hard drive that contains an alphanumeric identifier. We use the identifier in a cookie to help us manage and report on your interaction with the Website. Through cookies, we are able to collect information that we use to improve the Website, keep count of return visits to our website or our advertisers’ or partners’ websites, collect and report on aggregate statistical information, authenticate your login credentials, or manage multiple instances of the Website in a single browser. We may also collect other data such as the page or site that referred you to the Website, the date and time you visited the Website, and your current IP address. The cookies we place on your hard drive are known as “first-party cookies.”
We use both session cookies and persistent cookies. A session cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You may be able to remove persistent cookies by following directions provided in your browser’s “help” section. If you do not accept first-party cookies you may still use our Website, but your ability to use some areas of our website, and the ability to stay logged in, will be limited.
Advertisers’ and other third parties’ use of cookies: Advertisers and third-party advertising partners that deliver ads to you on the Website may place or recognize a unique cookie on your hard drive. These types of non-Company cookies are known as “third-party cookies.” Advertisers and third-party advertising partners may use third-party cookies in order to collect information about you, which may include how many times you have seen their ads or whether you have interacted with an ad. They may also use third-party cookies to provide you with interest-based advertising. Most major web browsers provide users with the option to accept or reject third-party cookies. The use of third-party cookies is not covered by this privacy policy. We do not have access to or control over cookies placed by advertisers and other third parties.
Beacons and tracking pixels: Company, its third-party advertising partners, and tracking-utility partners employ a technology known as “beacons” or “tracking pixels” (each, a “Beacon”). A Beacon is a one-pixel-by-one-pixel clear image that is embedded in HTML content, and is about the size of a period at the end of a sentence. When HTML content containing a Beacon is rendered, the Beacon transmits anonymous information to a server, such as a numeric count, unique identifier, or IP address. Company and its partners use Beacons to help us better manage content on our Website. For example, we may place a Beacon in HTML-based emails to let us know which emails recipients have opened, or on a webpage to count the number of unique visitors to that page. The use of a Beacon may also allow us to gauge the effectiveness of certain communications and of our marketing campaigns.
HTML5 and Flash Local Storage: Company and its advertising and technology partners may, in some instances, use HTML5 and/or Flash Local Storage (collectively, “Local Storage”) to enhance your listening and advertising experiences on the Website. For example, we use Local Storage to keep track of the current video playing in the event your browser window reloads inadvertently, that way we can continue playing that video starting at the same position it was prior to reload. Our advertising and technology partners may use Local Storage to detect your bandwidth speeds for optimal video playback performance. Each browser implements HTML5 Local Storage differently and provides tools for managing content stored within local storage. Review your browser’s privacy settings to manage the content stored within HTML5 Local Storage.
How We Use Information We Receive or Collect
Generally: In general, we may use your Data and/or other information or data we receive or collect, as well as data we derive or infer from combinations of the foregoing, for a variety of purposes, such as:
- To measure and analyze Website usage and enhance the client experience on our Website.
- We use tracking information to determine how well each page and station performs overall, based on aggregate client demographics and traffic patterns to those pages and stations.
- This helps us continue to build a better Website for you.
- To send you information that you agreed to receive.
- To alert you to the latest developments and features on our Website and to notify you of administrative information, such as security or support and maintenance advisories.
Email Address: We do not sell or give your email address to other companies for their own marketing purposes without your permission. However, we may use your email address or other Data to provide you with technical support, send you notices about the Website or other promotional offers you have elected to receive, and to serve you with ads that are more relevant to your interests.
Contact Information: We do not sell or give your Contact Information to companies for their own marketing purposes without your permission. We do use Contact Information, however, to contact you, and to provide you with special offers and other information.
How We Share Information We Receive or Collect with Others
How Your Information Is Shared: We may share information we receive or collect in a variety of ways, such as:
- If we contract or partner with third parties to provide additional services these companies are authorized to use your personal information only as necessary to provide these services to us. They are not authorized to use your personal information for their own, unrelated purposes.
- If you elect to take advantage of certain features or websites provided jointly by Company and third parties, we may share certain information about you with those third parties for account authentication and management, and to enable the Website on their platforms. You acknowledge and agree that you are solely responsible for your use of those third-party website providers and that it is your responsibility to review the terms of use and privacy policies of the third-party website providers and the methods they use for changing the privacy or sharing settings on such websites.
- If you have given permission to a third party for us to share data about you with them.
Sharing of Personally Identifiable Information: We do not share personally identifiable information with third parties other than as described in this policy. However, we may share your information, including personally identifiable information, in order to (i) protect or defend the legal rights or property of Company, or the legal rights of our business partners, employees, agents, and contractors (including enforcement of our agreements); (ii) protect the safety and security of our users or members of the public including acting in urgent circumstances; (iii) protect against fraud or to conduct risk management; or (iv) comply with the law, legal process, or legal requests. Additionally, we may share your data, including any personally identifiable information, with our successor in interest in the event of a corporate reorganization, merger, or sale of all or substantially all of our assets.
Sharing of Device Data: We may share information from devices you use to access the Website with its third-party vendors or website providers, manufacturing or distribution partners, or advertising partners. We share this information for a variety of purposes such as mobile listening capping, advertising frequency capping, tracking advertising conversion events, estimating the number of unique users, security and fraud detection, debugging problems with the Website, and for providing you with more relevant advertisements.
Sharing of Anonymized, Non-Personally Identifiable or Aggregated Data: We may share with third parties, advertisers, and/or business partners anonymized, non-personally identifiable, or aggregated data we receive or collect, such as de-identified demographic information, de-identified location information, information about the computer or device from which you access the Website, or information about the videos you listen to, or view. We share such information for a variety of reasons, such as to analyze Website usage, improve the Website and your client experience, improve the serving of advertisements, or for other similar purposes. The use and disclosure of such anonymized, non-personally identifiable, or aggregated information is not subject to any restrictions under this policy.
Onward Transfer: If your personally identifiable information is transferred as described in this policy, we will seek assurances from the recipients of such personally identifiable information (prior to the transfer) that they will safeguard the personally identifiable information in a manner consistent with this policy. We ask recipients of such information to enter into a contractual relationship with us that includes confidentiality and non-disclosure clauses, and provides the same level of commitment to and protections of information as provided in this Policy.
Managing Your Information
Retention of Your Data and Other Information: We will retain and use your Data and the other information we collect about you for as long as your account is active or as needed to provide you Websites. We will retain and use this information for the purposes for which it was collected (as specified in this policy or as we disclose to clients outside of this policy), including, to provide the Website to you, comply with our legal obligations, resolve disputes, and enforce our agreements.
Security and Content from Other Websites
Protection of Data from Loss: We have implemented security measures designed to protect against the loss, misuse, and alteration of the information we collect or receive from you.
Data Integrity: We will use personally identifiable information, if any, that we collect and receive from you in ways that are relevant and compatible with the purpose for which that information was collected or provided to us as more fully disclosed in this policy. We will take steps to ensure that all personally identifiable information collected, processed, and/or stored is protected from destruction, corruption, or use in a manner inconsistent with the purpose for which we received it.
Security: To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.
In addition, we maintain physical, electronic and procedural safeguards and restrict access to only those employees, agents, and subcontractors who need this information to provide products and services to you.
Links to Other Websites: Our Website and certain advertisements on our Website include links to other websites whose privacy practices may differ from our policy. If you submit personal information to any of those websites, the privacy statements and practices of those websites govern their use of your information. We encourage you to carefully read the privacy statement of any website you visit.
Use of Framing Techniques: Some of our third-party partners may utilize framing techniques to serve content to and from web pages accessible through our Website while preserving the look and feel of our website. Please be aware that if a third-party partner utilizes framing techniques, you are providing your personal information to this third-party partner and not to us.
Our Policies Concerning Children (COPPA): Pursuant to the Children’s Online Privacy Protection Act (COPPA), we do not market directly to, and do not knowingly collect personal information from, anyone under 13 years of age. In the event we obtain actual knowledge that we have collected information from children under the age of 13, we will take measures to remove such information from our servers.
CAN-SPAM Act: The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. We agree to the following: NOT use false, or misleading subjects or email addresses; Identify the message as an advertisement in some reasonable way; Include the physical address of our business or site headquarters; Monitor third-party email marketing websites for compliance; Allow users to unsubscribe by using the link at the bottom of each email. If at any time you would like to unsubscribe from receiving future emails, simply follow the instructions at the bottom of each email.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information. In order to comply with Fair Information Practices, we will notify you via email within 7 business days of any breach. We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.
Changes to our Privacy Policy
We will continue to evaluate this policy against new technologies, business practices, Safe Harbor requirements, and our clients’ needs, and may make changes to the policy accordingly. Please check this page periodically for updates. If we make any material changes to this policy, we will post the updated terms of the policy on the Website, and provide you notice of such changes, which may include notice by email through a message sent to the email address you use to access the Website, or posting a message on the Website. Any material changes to this policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an email notice to you or thirty (30) calendar days following our posting of notice of the changes on the Website. These changes will be effective immediately for new users of the Website. Please note that at all times you are responsible for updating your information to provide us with your most current email address. In the event that the last email address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the email containing such notice will nonetheless constitute effective notice of the changes described in the notice. If you do not wish to permit changes in our use of your information, you must notify us prior to the effective date of the changes that you wish to deactivate your account. Continued use of the Website following notice of such changes shall indicate your acknowledgment of such changes and agreement to be bound by the terms and conditions of such changes.
Governance
Enforcement: Company will conduct compliance audits of our relevant privacy practices to verify adherence to this policy. Further, we will conduct follow up investigations to verify that attestations and assertions regarding our privacy practices are accurate. You may inquire about an inaccuracy or make a complaint about a potential violation to us via the contact information provided below. We do engage in training to support implementation and compliance of our privacy practices; any employee that we determine is in violation of this policy may be subject to disciplinary action.
Dispute Resolution: Questions or concerns regarding our use or disclosure of information may be directed to our team. Company will investigate and attempt to resolve complaints and disputes regarding use and disclosure of information in accordance with the principles contained in this policy. For complaints that cannot be resolved between Company and the complainant, Company agrees to cooperate with the respective data protection authorities located in the applicable country (or their authorized representatives) and participate in any dispute resolution procedures established by such authorities.
Contact Us
If you have any questions about this privacy policy, or the privacy practices of Company, contact our team at (817) 345-3696.